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At many schools, getting kids to pay attention to the morning announcements is nearly impossible.
在許多學校，讓孩子們注意早晨的公告幾乎是不可能的。
But at Coon Rapids High School in Coon Rapids, Minnesota, they are a can'tmiss part of the day.
但在明尼蘇達州庫恩拉皮茲的庫恩拉皮茲高中，這些通告是一天不可錯過的部分。
The rural school has managed to enlist a series of famous folks—professional athletes, singers, and television personalities—
這所鄉村學校設法招募了一些著名的人物——職業運動員、歌手和電視名人——
in a noble project: recording short videos about the importance of kindness.
參與一個宏偉項目：錄制關于善心的短視頻。
The school's yearlong Kindness Matters campaign is led by special education teacher and designated "kindness coordinator"Jamie Weisz.
該校為期一年的愛心活動由特教教師、指定“愛心協調員”杰米·威茲主持。
Weisz is also a networker extraordinaire, and he has sweet-talked celebrities such as Tom Brady, Alex Trebek, and Robin Roberts into appearing in the school's announcements,
魏茲是一個善于交際的人，他還邀請了湯姆·布雷迪、亞歷克斯·特雷貝克和羅賓·羅伯茨等甜言蜜語的名人來學校做宣傳，
which are broadcast on the SMART Boards in each classroom.
宣傳視頻在每個教室的智能板上播放。
"The videos have been a huge hit with students and even staff,"Weisz says.
魏茲說：“這些視頻在學生甚至工作人員中都大受歡迎。”
"I have had students come up to me to see if I can get a favorite actor or rapper to do a kindness message.”
“有學生來找我，問我能不能請一位最喜歡的演員或說唱歌手來做一件善事。"
But the videos are only one part of the campaign.
但這些視頻只是宣傳活動的一部分。
Students also participate in kindness contests, charity drives, and kindness-themed pep fests throughout the year.
學生們還會參加慈善比賽、慈善活動和以慈善為主題的動員大會。
"We need to challenge kids to make kindness a priority,"Principal Annette Ziegler told the Star Tribune.
校長安妮特·齊格勒在接受《明星論壇報》采訪時說：“讓孩子們做善事當為重中之重。”
