評(píng)論
打印
Jobs asked for no such analysis. Topping off the design was the handle nestled into the iMac.
但喬布斯對(duì)這種論證不予考慮。他們還在iMac外殼的頂部設(shè)計(jì)了一個(gè)內(nèi)嵌的提手。
It was more playful and semiotic than it was functional.
它的趣味性和象征意義要大于其功能性。
This was a desktop computer; not many people were really going to carry it around.
這是一臺(tái)臺(tái)式計(jì)算機(jī)，不會(huì)有什么人提著它到處走。
But as Ive later explained: Back then, people weren't comfortable with technology.
但艾弗是這樣想的：當(dāng)時(shí)，人們對(duì)科技并不“感冒”。
If you're scared of something, then you won't touch it.
當(dāng)你畏懼一樣?xùn)|西的時(shí)候，你不會(huì)去觸碰它。
I could see my mum being scared to touch it.
我就看到我媽媽不敢碰計(jì)算機(jī)。
So I thought, if there's this handle on it, it makes a relationship possible.
所以我就想，如果它上面有個(gè)提手，就能使一種關(guān)系變?yōu)榭赡堋?/div>
It's approachable. It's intuitive. It gives you permission to touch.
它是易于接近的，是與生俱來(lái)的，它允許你去觸摸它。
It gives a sense of its deference to you.
它使你覺(jué)得它與眾不同。
Unfortunately, manufacturing a recessed handle costs a lot of money.
糟糕的是，要制造一個(gè)凹陷的提手需要大量投入。
At the old Apple, I would have lost the argument.
這要是在以前的蘋(píng)果公司，我的想法肯定會(huì)被否決。
What was really great about Steve is that he saw it and said, "That's cool!"
讓人驚喜的是，喬布斯第一眼看到它的時(shí)候就說(shuō)了一句，“這太酷了！”
I didn't explain all the thinking, but he intuitively got it.
我從沒(méi)向他解釋過(guò)為何要這樣做，但他就是自然而然地領(lǐng)會(huì)了。
He just knew that it was part of the iMac's friendliness and playfulness.
他認(rèn)為，這就是iMac友好及有趣的方面之一。
