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Back to the Future
回到未來(lái)
The first great design triumph to come from the Jobs-Ive collaboration was the iMac,
喬布斯和艾弗搭檔之后的第一個(gè)成功之作就是iMac，
a desktop computer aimed at the home consumer market that was introduced in May 1998.
面向家用電子市場(chǎng)的臺(tái)式計(jì)算機(jī)，于1998年5月問(wèn)世。
Jobs had certain specifications. It should be an all-in-one product,
此前，喬布斯對(duì)這個(gè)產(chǎn)品有明確的說(shuō)明。它應(yīng)該是一個(gè)一體化的產(chǎn)品，
with keyboard and monitor and computer ready to use right out of the box.
鍵盤、顯示器和主機(jī)被組合到一個(gè)簡(jiǎn)單的裝置中，從箱子里面拿出來(lái)就能用。
It should have a distinctive design that made a brand statement.
而且設(shè)計(jì)要獨(dú)特，要能體現(xiàn)品牌文化。
And it should sell for $1,200 or so. (Apple had no computer selling for less than $2,000 at the time.)
價(jià)格定在1200美元左右（當(dāng)時(shí)蘋果公司沒有標(biāo)價(jià)在2000美元以下的計(jì)算機(jī)）。
"He told us to go back to the roots of the original 1984 Macintosh, an all-in-one consumer appliance," recalled Schiller.
“他告訴我們，要回到1984年第一臺(tái)Mac電腦那個(gè)設(shè)計(jì)理念，設(shè)計(jì)成一體式的消費(fèi)電子產(chǎn)品?！毕栈貞浀?，
"That meant design and engineering had to work together."
“這就意味著設(shè)計(jì)部門和工程部門必須要通力合作。”
The initial plan was to build a "network computer," a concept championed by Oracle's Larry Ellison,
最初的計(jì)劃是開發(fā)一款“網(wǎng)絡(luò)計(jì)算機(jī)”，這一概念得到了甲骨文公司的拉里·埃利森的支持，
which was an inexpensive terminal without a hard drive that would mainly be used to connect to the Internet and other networks.
特指一種廉價(jià)的、沒有硬盤驅(qū)動(dòng)器的終端，主要用來(lái)連接互聯(lián)網(wǎng)和其他網(wǎng)絡(luò)。
But Apple's chief financial officer Fred Anderson led the push to make the product more robust
但是蘋果公司的首席財(cái)務(wù)官弗雷德·安德森認(rèn)為，為了使產(chǎn)品更加動(dòng)力強(qiáng)勁，
by adding a disk drive so it could become a full-fledged desktop computer for the home. Jobs eventually agreed.
還是要增設(shè)一個(gè)磁盤驅(qū)動(dòng)器，這樣它就可以成為一臺(tái)正式的家用臺(tái)式計(jì)算機(jī)。喬布斯最終采納了他的建議。
