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Jony Ive
喬尼·艾弗
When Jobs gathered his top management for a pep talk just after he became iCEO in September 1997,
1997年9月，喬布斯重返蘋果公司出任iCEO，他將高管層召集在一起進行動員講話。
sitting in the audience was a sensitive and passionate thirty-year-old Brit who was head of the company's design team.
在聽眾席上有一位細膩又充滿熱情的英國人，30歲，是蘋果公司設計團隊的主管。
Jonathan Ive, known to all as Jony, was planning to quit.
喬納森·艾弗，大家都叫他喬尼。他當時正打算辭職。
He was sick of the company's focus on profit maximization rather than product design.
他受夠了公司一心想要把利潤最大化而疏于產品設計的做法，
Jobs's talk led him to reconsider.
而喬布斯的講話動搖了他辭職的念頭。
"I remember very clearly Steve announcing that our goal is not just to make money but to make great products," Ive recalled.
“我記得非常清楚，史蒂夫宣布我們的目標不僅僅是賺錢，而是制造出偉大的產品，”艾弗回憶道，
"The decisions you make based on that philosophy are fundamentally different from the ones we had been making at Apple."
“基于這一理念所作出的決策會與從前有本質的不同。”
Ive and Jobs would soon forge a bond that would lead to the greatest industrial design collaboration of their era.
艾弗和喬布斯很快就一拍即合，成為了他們那個時代最偉大的工業設計搭檔。
Ive grew up in Chingford, a town on the northeast edge of London.
艾弗在倫敦東北部的清福德鎮長大。
His father was a silversmith who taught at the local college.
父親是一名銀匠，在當地的大學教授傳統技藝。
"He's a fantastic craftsman," Ive recalled.
“他是一名極其出色的工匠，”艾弗回憶道，
"His Christmas gift to me would be one day of his time in his college workshop,
“他給我的圣誕禮物，就是帶我到學校工作坊里度過一天。
during the Christmas break when no one else was there, helping me make whatever I dreamed up."
圣誕節假期時學校里沒有人，他會幫我做我想要的東西。”
The only condition was that Jony had to draw by hand what they planned to make.
但前提是，喬尼必須把想要做的東西親手畫出來。
"I always understood the beauty of things made by hand.
“我一直都很欣賞手工制品的美。
I came to realize that what was really important was the care that was put into it.
我開始意識到對產品付出的心血至關重要。
What I really despise is when I sense some carelessness in a product."
我最無法忍受的就是從產品中感覺出草率的態度。”
