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After a few weeks Jobs finally had enough.
幾個星期過去了，喬布斯終于受夠了。
"Stop!" he shouted at one big product strategy session. "This is crazy."
“停！”他在一次大型產(chǎn)品戰(zhàn)略會議上喊道，“這真是瘋了。”
He grabbed a magic marker, padded to a whiteboard, and drew a horizontal and vertical line to make a four-squared chart.
他抓起記號筆，走向白板，在上面畫了一根橫線一根豎線，做成一個方形四格表。
"Here's what we need," he continued. Atop the two columns he wrote "Consumer" and "Pro";
“這是我們需要的，”他繼續(xù)說。在兩列的頂端，他寫上“消費級”和“專業(yè)級”。
he labeled the two rows "Desktop" and "Portable."
在兩行的標題處，他寫上“臺式”和“便攜”。
Their job, he said, was to make four great products, one for each quadrant.
他說，他們的工作就是做四個偉大的產(chǎn)品，每格一個。
"The room was in dumb silence," Schiller recalled.
“會議室里鴉雀無聲。”席勒回憶說。
There was also a stunned silence when Jobs presented the plan to the September meeting of the Apple board.
在9月的董事會上，喬布斯介紹這個計劃時，現(xiàn)場同樣鴉雀無聲。
"Gil had been urging us to approve more and more products every meeting," Woolard recalled.
“吉爾曾在每次會議上追著我們批準越來越多的產(chǎn)品，”伍拉德回憶說，
"He kept saying we need more products. Steve came in and said we needed fewer.
“他一直在說我們需要更多產(chǎn)品。史蒂夫來了以后說我們需要更少的產(chǎn)品。
He drew a matrix with four quadrants and said that this was where we should focus."
他給我們畫了個四格的矩陣，說這就是我們應該專注做的。”
At first the board pushed back. It was a risk, Jobs was told.
一開始董事會并不接受。他們告訴喬布斯這是在冒險。
"I can make it work," he replied. The board never voted on the new strategy.
“我能成功。”他回答。董事會從來都沒有投票贊成過這個新戰(zhàn)略。
Jobs was in charge, and he forged ahead.
但喬布斯說了算，他就往前沖了。
