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11.The Business Logic of Sustainability
11.為何商業(yè)可以做到可持續(xù)
Hawken fulfilled business and industry, leading humankind away from the abyss. Because with continued unchecked decline of the biosphere, a very dear person is at risk here. Frankly, an unacceptable risk. Who is that person? Not you. Not I. But let me introduce you to the one who is most at risk here. And I myself met this person in the early days of this mountain climb. On a Tuesday morning in March of 1996 I was talking to people, as I did at every opportunity back then. Bringing them along and often not knowing whether I was connecting. But about five days later back in Atlanta, I received an email from Glenn Thomas, one of my people in the California meeting. He was sending me an original poem that he had composed after our Tuesday morning together. And when I read it, it was one of the most uplifting moments of my life. Because it told me, by God, one person got it. Here is what Glenn wrote. And here is that person, most at risk. Please meet "Tomorrow's Child".
給業(yè)界老大帶來沖擊，也有望帶領人類走出深淵，因為我們過去長期地從生物界掠奪，已經(jīng)有人在遭受危險了，并且是不可接受的危險。那個人是誰?不是你。也不是我。讓我告訴你誰是最大的受害者吧。我在攀登這一高峰的早期就遇到了這個人。1996年3月一個星期二的早晨，我和人們交談，那時候我經(jīng)常這么傲。我會把我的想法告訴他們，那時候也不知道自己是在創(chuàng)建新的聯(lián)系。回到亞特蘭大后的第五天我收到了來自葛萊·托馬斯的電子郵件，在加州的一次會上見過他。他給我友來了自己寫的一首詩，那是他在周二見面之后寫的。我讀完那首詩，頓時感覺那是我一生中難得的喜悅一刻。那首詩告訴我，有人體會到這個道理了。這就是Glenn所寫的內(nèi)容“他就是那個正在面臨最大危險的人，請讀《明日的孩子》”。
"Without a name, an unseen face, and knowing not your time or place, Tomorrow's child, though yet unborn, I met you first last Tuesday morn.
“沒有名字、沒有面孔、不知哪里出生、不知何日降臨·明日的孩子，雖然尚未降生，上個周二的早晨，我遇到了你。
A wise friend introduced us two. And through his sobering point of view I saw a day that you would see, a day for you but not for me.
智者為我們引薦了對方，透過他那沉重的觀點，我看到了你也能看到的一天，那屬于你，不屬于我。
Knowing you has changed my thinking. For I never had an inkling that perhaps the things I do might someday, somehow threaten you.
因為你改變了我的思考，我從沒有想到我所做的，也許有一天，會傷害你。
Tomorrow's child, my daughter, son, I'm afraid I've just begun to think of you and of your good, though always having known I should.
明日的孩子，我的女兒，我的兒子，我這才開始想到你，以及你該享有的好生活。雖然我知道，我更早就該開始想。
Begin, I will.
我會開始。
The way the cost of what I squander, what is lost, if ever I forget that you wiU someday come and live here too."
我總是在想，我所浪費的、我所丟失的，我卻忘記了有一天，你也會降生，也會生活在這里。”
