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Jobs wanted to sell Pixar's computers to a mass market,
喬布斯想要把皮克斯的電腦賣給大眾市場(chǎng)，
so he had the Pixar folks open up sales offices—for which he approved the design—in major cities,
于是他讓皮克斯的人員在各大城市開(kāi)辟銷售辦事處，辦事處的設(shè)計(jì)由他本人審核通過(guò)。
on the theory that creative people would soon come up with all sorts of ways to use the machine.
他的想法是，有創(chuàng)意的人很快會(huì)想到使用這款電腦的各種方法。
"My view is that people are creative animals and will figure out clever new ways to use tools that the inventor never imagined," he later said.
“我認(rèn)為，人是創(chuàng)造性動(dòng)物，面對(duì)工具，他們能想出發(fā)明者未曾想過(guò)的各種聰明的使用方法，”喬布斯后來(lái)說(shuō)道，
"I thought that would happen with the Pixar computer, just as it did with the Mac."
“我覺(jué)得這會(huì)同樣適用于皮克斯電腦，就像Mac—樣。”
But the machine never took hold with regular consumers.
但是，皮克斯電腦從未完全進(jìn)入普通消費(fèi)者市場(chǎng)。
It cost too much, and there were not many software programs for it.
它們售價(jià)太髙，專門(mén)為之編寫(xiě)的軟件應(yīng)用程序也不多。
On the software side, Pixar had a rendering program, known as Reyes (Renders everything you ever saw), for making 3-D graphics and images.
在軟件方面，皮克斯有一個(gè)渲染程序，名為雷耶斯（意為渲染你所見(jiàn)的一切），用于制作3D圖形和圖像。
After Jobs became chairman, the company created a new language and interface, named RenderMan,
喬布斯擔(dān)任董事長(zhǎng)后，皮克斯開(kāi)發(fā)了一種新語(yǔ)言和界面，名為RemierMan。
that it hoped would become a standard for 3-D graphics rendering, just as Adobe's PostScript was for laser printing.
他們期望這款軟件能夠成為3D圖形渲染領(lǐng)域的標(biāo)準(zhǔn)，就像Adobe公司的PostScript之于激光打印那樣。
As he had with the hardware, Jobs decided that they should try to find a mass market,
喬布斯認(rèn)為，皮克斯的軟件也應(yīng)該像硬件那樣，嘗試進(jìn)入大眾市場(chǎng)，
rather than just a specialized one, for the software they made.
而不是僅限于專業(yè)市場(chǎng)。
He was never content to aim only at the corporate or high-end specialized markets.
只針對(duì)企業(yè)市場(chǎng)或髙端專業(yè)市場(chǎng)的做法，他從來(lái)都沒(méi)興趣。
"He would have these great visions of how RenderMan could be for everyman," recalled Pam Kerwin, Pixar's marketing director.
“他會(huì)構(gòu)造一些宏大的愿景，想象RendeirMan能夠怎樣為所有人服務(wù)。”帕姆·克爾溫說(shuō)，她是皮克斯的營(yíng)銷總監(jiān)，
"He kept coming up with ideas about how ordinary people would use it to make amazing 3-D graphics and photorealistic images."
“他在會(huì)議中不斷產(chǎn)生新想法，設(shè)想普通用戶將如何用它做出驚人的3D圖形和逼真的圖像?！?/p>
