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The Launch, October 1988
1988年10月，NeXT發布會
Jobs had perfected the art of turning product launches into theatrical productions,
喬布斯將產品發布變成戲劇作品的藝術已經登峰造極。
and for the world premiere of the NeXT computer--on October 12, 1988, in San Francisco's Symphony Hall
NeXT電腦全球首發式定于1988年10月12日在舊金山交響樂堂舉行，
he wanted to outdo himself. He needed to blow away the doubters.
喬布斯想要超越自己，他要澄清質疑。
In the weeks leading up to the event, he drove up to San Francisco almost every day to hole up in the Victorian house of Susan Kare,
在發布會前幾周，他幾乎每天都要開車去舊金山，藏身于蘇珊·卡雷的維多利亞風格的房子里。
NeXT's graphic designer, who had done the original fonts and icons for the Macintosh.
蘇珊·卡雷是NeXT的圖形設計師，她為麥金塔設計了最初的字體和圖標。
She helped prepare each of the slides as Jobs fretted over everything from the wording to the right hue of green to serve as the background color.
由于喬布斯操心發布會的每一個細節，從措辭到綠色背景的色調，所以要由卡雷來幫忙準備每一張幻燈片。
"I like that green," he said proudly as they were doing a trial run in front of some staffers.
“我喜歡這種綠。”他自豪地說，當時他們正在一些工作人員的注視下進行預演。
"Great green, great green," they all murmured in assent. No detail was too small.
“很棒的綠色，很棒的綠色。”眾人一致低聲說道。所有細節都很重要。
Jobs went over the invitation list and even the lunch menu (mineral water, croissants, cream cheese, bean sprouts).
喬布斯親自核查了邀請名單，甚至還有午餐菜單（礦泉水、牛角面包、奶油乳酪、豆芽)。
He picked out a video projection company and paid it $60,000 for help.
他挑選了一家視頻投影公司，并支付了6萬美元聘用他們負責視聽支持。
And he hired the postmodernist theater producer George Coates to stage the show.
他還聘請了后現代主義戲劇制作人喬治·科茨籌劃這次發布會。
Coates and Jobs decided, not surprisingly, on an austere and radically simple stage look.
不出所料，科茨和喬布斯決定采用莊重而極為簡單的舞臺外觀。
