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We realized online video was a new media
我們認(rèn)識到 網(wǎng)絡(luò)視頻是一種新媒體
that it could unleash the creativity of people all over the world
它能釋放出世界各地人們的創(chuàng)造性
and also spark the curiosity of people who wanted to watch them
也能激發(fā)出觀看者的好奇心
And even though we knew this was early, it had the potential to be big
我們知道 雖然現(xiàn)在還很早 但它的潛力肯定是無限大的
But soon after we had our initial success with Google Video
但就在谷歌視頻取得初步成功后不久
another site launched
另一個網(wǎng)站上線了
YouTube
YouTube
And it started growing faster
它增長得更快
a lot faster
快很多
And all of a sudden
突然間
we saw our newfound success slipping away
我們剛剛建立的成功就這樣溜走了
And just after we thought we were winning
就在我們剛剛看到勝利曙光的時候
we found out that we were losing
我們卻發(fā)現(xiàn) 自己已經(jīng)失敗了
We were scared and confused
我們很害怕 很困擾
Very quickly, I had to make a tough call
我需要快速作出一個艱難的決定
Do we pretend that things are okay and try to fix them?
我們是應(yīng)該假裝一切正常 嘗試進(jìn)行改善
And continue to build a Google Video and hope we catch up?
繼續(xù)著手谷歌視頻 嘗試迎頭趕上
Or do we admit our failure
還是應(yīng)該承認(rèn)失敗
and look to acquire YouTube
尋求兼并YouTube
a company with no revenue
這家沒有收入
lots of legal liability
法律責(zé)任眾多
it was only a year old
只有一年歷史
and pay 1.6 billion for it?
還要價16億美元的公司
And just as we are making this decision as if it were not hard enough
在我們做這個艱難決定的同時
an industry veteran and Internet investor
一位從事互聯(lián)網(wǎng)投資的行業(yè)老手
published a well read article saying
發(fā)表了一篇廣為流傳的文章
only a moron would buy YouTube
說只有傻子才會買YouTube
Well, you know how this ended
你們知道最終的結(jié)果是怎樣的
I guess you can call me a moron
你們或許可以把我稱作傻子
But I had to go to our founders and our board
不過我必須去找創(chuàng)始人和董事會
and tell them the product that we spent so much time building Google Video was losing
告訴他們 我們花大量時間打造的谷歌視頻失敗了
and we would have to spend over 1 billion and a half to fix the mistake
我們需要花超過15億美元來修正這一錯誤
It was painful, it was public
這很痛苦 這是公開的
it was one of the hardest decisions that I've had to make
也是我要做的最艱難的決定之一
