大家都有一個印象,歲數稍大一點的人一般很難快速接受新鮮事物.但在韓國,喜歡網上購物的40-50歲的中年人增長迅速,尤其是這一年齡段里的女性消費者的數量在過去四年中增長了四倍.

The Korea Joongang Dailys says it's a widespread assumption that more and more young consumers enjoy trawling through products on their computer screens, while middle-aged consumers remain committed to brick-and-mortar shops.

Many people in their 40s and 50s have switched to online shopping malls, with the number of online transactions by women in their 40s and 50s increasing more than threefold in the past four years.