據華爾街日報報道,年輕家長對"潮童"和"萌娃"的追捧帶動中國嬰童經濟迅速增長, 而購物中心則紛紛加大兒童業態的比重來拉動商場銷售.

The Wall Street Journal: The children's market is growing rapidly in China as young parents seek to make their kids look fashionable and cute and shopping malls are looking to boost sales by expanding commercial activities targeting children.

According to Chen Yanfei, research department director of Cushman@Wakefield, the rise of kid's fashion is due to the relaxing of the family planning policy and the popularity of parenting TV shows such as "Dad, where are we going".

Chen says young parents are more edgy in consumption, and like to make their children reflect of their tastes.