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The leader in this online race is "amazon.com".If you have not heard of them, do not feel bad. Three years ago, nobody heard of them. They did not exist. Their customers do not aware they exist physically, and they do not care. Amazon.com exists only in cyberspace. But with 2.5 million titles, it is nearly 15 times larger than the world's largest physical bookstore. It is open 24 hours a day, every day of the year. And they recently serve their one million of customer in Japan, one of 160 countries in which amazon ships books. Until recently they had the market to themselves. Now the traditional book sellers like Barns&Noble in the US, and medium firms like Burtlesman in Europe are jumping in. Can virtual companies like "amazon.com" battle against and beat these entrenched brands? Stay tuned. We do not know yet. The same kind of transformation is happening in retail banking, in car sales, in music entertainment, in insurance. And it is not just limited to the commercial world. Public sector institutions are being buffeted by the same powerful forces.
這場競賽現(xiàn)在的領先者是 amazon.com。如果你還沒聽說過它，不要緊。三年前沒有人聽說過它們，那時候它們還不存在。它們的顧客并未意識到它們在實際上的存在，它們也不在乎這些。amazon.com 僅僅在網(wǎng)上存在。但是它擁有 250 萬種圖書，幾乎比世界上最大的傳統(tǒng)書店大 15 倍。它每天 24 小時、全年每天都營業(yè)。不久前，它們在日本接待了它的第 100 萬名顧客，日本只是 amazon 銷售書籍的 160 個國家中的一個。現(xiàn)在傳統(tǒng)的書籍銷售商如美國的......媒體高速如歐洲的......也跳進了這個市場。象 amazon.com 這樣的虛擬公司能否擊敗這些根深蒂固老牌號？等著瞧吧，我們也不知道。類似的變革同時還發(fā)生在零售銀行業(yè)、汽車銷售、音樂娛樂、保險業(yè)中，而且還不僅僅限于商業(yè)領域。公眾機構也遭受了同一種強大力量的沖擊。
