評論
打印
Liberating the Modern Woman?
解放現(xiàn)代婦女？
Many of the home electric goods which are advertised as liberating the modern woman tend to have the opposite effect,because they simply change the nature of work instead of eliminating it.
許多在廣告中宣稱解放了現(xiàn)代婦女的家用電器商品似乎起到了相反的效果，因?yàn)樗鼈冎皇歉淖兞斯ぷ鞯男再|(zhì)而沒有消除工作。
Machines have a certain novelty value, like toys for adults.
這些機(jī)器從新奇性上說有一定的價值，像是成年人的玩具。
It is certainly less tiring to put clothes in a washing machine,but the time saved does not really amount to much:
把衣服塞入洗衣機(jī)當(dāng)然輕松一些，但省下來的世界并不是真的很多：
the machine has to be watched,the clothes have to be carefully sorted out first,stains removed by hand,buttons pushed and water changed,clothes taken out, aired and ironed.
機(jī)器得有人照看，衣服首先要仔細(xì)分類，用手洗去油污，要按按鈕以及換水，衣服要取出，晾干并熨燙。
It would be more liberating to pack it all off to a laundry and not necessarily more expensive,since no capital investment is required.
把衣服打包扔給洗衣房才更能解放一個人，而且這未必更貴，因?yàn)椴恍枰Y本的投入。
Similarly, if you really want to save time you do not make cakes with an electric mixer,you buy one in a shop.
同樣地，如果你真想節(jié)省時間，你也不要買電子和面機(jī)做蛋糕，你從商店買一個就行。
If one compares the image of the woman in the women's magazine with the goods advertised by those periodicals,one realizes how useful a projected image can be commercially.
如果有人把女性雜志中的婦女形象與這些雜志中廣告的商品做比較，他會意識到一個設(shè)計的形象在商業(yè)上是多么有用。
A careful balance has to be struck:
這樣就得細(xì)心地建立一種平衡:
if you show a labour-saving device,follow it up with a complicated recipe on the next page;on no account hint at the notion that a woman could get herself a job,
如果你展示一臺節(jié)省人力的設(shè)備，接著下一頁就該是份復(fù)雜的菜譜；決不可暗示說女性應(yīng)該有自己的工作，
but instead foster her sense of her own usefulness,emphasizing the creative aspect of her function as a housewife.
而是要培養(yǎng)她的有用感，強(qiáng)調(diào)她作為一名家庭主婦功能的創(chuàng)新能力。
So we get cake mixes where the cook simply adds an egg herself,to produce "that lovely home-baked flavour the family love",and knitting patterns that can be made by hand,or worse still, on knitting machines,which became tremendously fashionablewhen they were first introduced.
因此我們就有了制作蛋糕的混合原料，而下廚的主婦僅添入一個雞蛋就可以做出全家喜愛的家庭烘烤風(fēng)味；我么就得到可以手工編織的針織式樣。編織機(jī)一經(jīng)推出立即大范圍流行。
Automatic cookers are advertised by pictures of pretty young mothers taking their children to the park,not by professional women presetting the dinner before leaving home for work.
自動電飯鍋用年輕媽媽帶著孩子們?nèi)ス珗@的圖片打廣告，而不是用職業(yè)婦女在離家上班前預(yù)置正餐的圖片來打廣告。
