Despite the city's traditional image, many residents never set foot inside a beer hall or go anywhere near Oktoberfest, which is looked down on by some as a festival only for foreign tourists. These citizens see themselves as part of a thriving, modern metropolis which is the high-tech capital of Germany. Indeed, Munich plays host to a large concentration of communications and electronics firms.

盡管慕城具有這種傳統的形象，許多當地居民卻從未涉足啤酒廳和到舉辦“啤酒節”臨近的任何地方。有些人認為這些地方不屑一顧，只不過是外國游客的節慶。這些市民認為自己是一個蒸蒸日上，現代大都會的一部分。它是德國高科技的首都，的確，慕尼黑接納了云積此地的眾多通訊及電子公司。