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【Glossary】
-pronged (suffix) - a three-pronged advertising campaign is a campaign which is carried out with three main focuses 分端的，交叉的
exposure (noun) - the condition of being made known 暴露
cost (verb) - to calculate the future cost 花費
saturation (noun) - when a place or thing is completely filled. In advertising, to carry out a saturation campaign is to market a particular product or service until it reaches an optimal point. 飽和
end of play (expression) - in a figurative way, end of play means the end of work 工作收尾
brush-stroke (noun) - a general idea, approximation of something 大致想法
play ball (expression) - (informal) to agree to work with someone according to the way or method they have suggested 開始合作
mock-up (noun) - a full-size model of something large that has not yet been created but which can show how it will look 偽裝工事
old-fashioned (adjective) - not modern 過時的
appeal (verb) - to attract someone 吸引
up-to-date (adjective) - modern 現代的
flair (noun) - the ability to do something well 天資，眼光
cos (conjunction) - often used in spoken English, cos and 'cos are the colloquial forms of 'because' 因為
precedent (noun) - the way that an action or event happened in the past can show that it is the way to be done continually 范例
cash-flow (noun) - it is the amount of cash which is generated and used by a company 現金流轉
compromise (verb) - to lower the standards 妥協
negligible (adjective) - too small in amount to be important 可忽略的
